

Alexandra Mann Jewelry
The Challenge
Alexandra Mann Jewelry had an established brand and loyal client base, but wanted to expand its
social presence, reach new audiences, and create content that showcased more than just the
finished jewelry.
The Approach
We developed a social strategy that brought the personality, expertise, and craftsmanship behind the
brand to the forefront. Through founder-led videos, jewelry education, custom pieces, client stories,
trends, and behind-the-scenes content, we created a more engaging and recognizable presence
while maintaining the elevated feel of the brand.
The Result
In just 5 months, Alexandra Mann Jewelry grew from approximately 5K to 12.9K followers
organically, adding nearly 8,000 new followers and significantly expanding the brand’s online
audience.
