Micieli Design
The Challenge
Micieli Design had incredible projects and expertise, but needed a stronger social presence to reach new audiences, build brand recognition, and position Ana as a trusted voice in the interior design space.
The Approach
We developed a personality-led social strategy built around Ana’s expertise, perspective, and
projects. By combining educational content, design opinions, project transformations, recurring
series, and scroll-stopping short-form video, we created content designed to be both valuable and
highly shareable.
The Result
In just 3 months, Micieli Design grew from approximately 2K to 14.5K followers organically...
adding more than 12,500 new followers and building a highly engaged audience around Ana and the Micieli Design brand.